VP of Product at Giraffe360 by day. Vibe coding & AI by night.

I trained this site on my own story — every venture, failure, and 2am build. Ask it anything you'd ask me over coffee.
Real answers. No forms. Powered by Claude.
Ask me anything about his ventures, the agency he scaled to €1.5M, why he learned to code, or what he's building right now.
A decade of AR/VR, one exited agency, one hard letting-go, and a growing stack of things I built just to see if I could.
Robotic cameras fused with software, rethinking how real estate is captured. Fast growth, hardware × software — and a platform to experiment and disrupt.
giraffe360.com →
Latvian law, answerable. Plugs into ChatGPT or Claude and grounds every answer in a live statute with a likumi.lv citation — and refuses to answer when the sources run out.

An open community for AI-assisted programming in Rīga. No decks, only demos — developers, designers and indie hackers shipping with AI as the pair-programmer.

Email drafts that sound like you — trained on your writing style, not generic AI. Review, tweak, send; hours of inbox time back.

Meetings, calls, voice notes, uploads — any voice on any device, turned into clean structured text ready for AI agents and humans alike.

Latvia's mortgage calculator — monthly payment, ALTUM guarantee, EURIBOR stress tests and early-repayment math in one clean tool.

Turn any PDF, DOCX or pasted text into natural-sounding audio. No subscription traps — pay per file, listen in minutes.

Those newsletters you never read? Forward → listen → done. Your inbox as audio in sixty seconds.

EPUB in, narrated audiobook out — six natural voices, MP3 download, minutes not months.

AI document translation that keeps formatting perfect — 100+ languages, tables, headers and styling all intact.

AI Reddit digests. Track keywords across subreddits and get curated summaries in your inbox — no endless scrolling.

Real-time push for every Paddle payment event. Local encryption, Face ID, built for SaaS founders watching revenue. Killed it — shipped, learned, moved on.
A Tinder for Latvian baby names — 5,660 names, swipe-to-match for parents-to-be.

AI keyword engine — 500+ keywords in 60 seconds. Analyzes any site and returns a tailored SEO strategy, zero manual work.

Built to translate whole books for my mum — keeps EPUB & PDF formatting where normal services break.

Helps founders and PMs validate ideas by asking the right questions — The Mom Test, automated.

A unified analytics dashboard consolidating metrics from many sites into one view. Killed — the dashboards live on elsewhere.

Moved contacts from HubSpot to Intercom without the pain. Shut down — but the name and the domain are about to be reborn as something new.

Self-serve AR SaaS for e-commerce. StartupWiseGuys grad, 60% US customers. Shut it down when traction never came — and learned to let go.

The Baltics' first AR-dedicated studio. Custom AR/VR/AI for brands worldwide. Scaled to €1.5M ARR and ~30 people, then exited.
I've built things that worked, things that didn't, and learned the most from letting go.
I taught myself to code and launched ventures while still in school. That itch became a decade in augmented and virtual reality — and after a stint in sales, marketing and even leading projects for NATO, I found my calling.
In 2013 I founded Overly, the Baltics' first AR-dedicated agency. Eight years, three near-bankruptcies and one full burnout later, I'd scaled it to €1.5M ARR and 30 people — then exited.
I bet the next chapter on Overlyapp, a self-serve AR SaaS. It didn't get traction, and I learned to let some things go. In 2024 I went back to first principles: learned full-stack coding, embraced building in public, and let AI turn ideas into shipped products overnight.
Today I'm VP of Product at Giraffe360 — hardware meets software, scaling fast — with a platform to experiment and disrupt. The rest of my hours go to indie tools, most of them built with AI.
When building gets cheap, focus becomes the most expensive skill.
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What emotional and mental shifts founders face after closing a business and figuring out what’s next.
How I Built a Web App in 49 Minutes Using AI – No Code, No Design, Just Conversation and Why is This so important.
Insights on building products, running teams and growing businesses — plus the honest lessons along the way.