AINĀRS KĻAVIŅŠ
@ainarsklavins

AinārsKļaviņš.

VP of Product at Giraffe360 by day. Vibe coding & AI by night.

Decade in AR / VR/€1.5M agency, exited/18+ shipped
Ainārs Kļaviņš — VP of Product at Giraffe360
VP Product · Giraffe360Ainārs, today
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Product Leadership/Vibe Coding/AI Early Adopter/AR & VR/
// 01 — Talk to the site

Don't read the
bio. Interrogate it.

I trained this site on my own story — every venture, failure, and 2am build. Ask it anything you'd ask me over coffee.

Real answers. No forms. Powered by Claude.

ainars.aipowered by claude
Hi, I'm Ainārs' site — trained on his story.

Ask me anything about his ventures, the agency he scaled to €1.5M, why he learned to code, or what he's building right now.

// 02 — Selected work

The archive.

A decade of AR/VR, one exited agency, one hard letting-go, and a growing stack of things I built just to see if I could.

Where I work

Giraffe360

VP of Product · 2024 →

Robotic cameras fused with software, rethinking how real estate is captured. Fast growth, hardware × software — and a platform to experiment and disrupt.

giraffe360.com →
My projects
Likuma Palīgs — Latvian law AI assistant grounded in likumi.lv citations
01
Building

Likuma Palīgs

Building
AI · Legal

Latvian law, answerable. Plugs into ChatGPT or Claude and grounds every answer in a live statute with a likumi.lv citation — and refuses to answer when the sources run out.

AI/MLMCPNext.js
VibeCoding Latvia — open AI-assisted programming community in Rīga
02
Building

VibeCoding Latvia

Est. 2026
Community

An open community for AI-assisted programming in Rīga. No decks, only demos — developers, designers and indie hackers shipping with AI as the pair-programmer.

CommunityAIRīga
Draftery — AI email drafts trained on your own writing style
03
Shipped

Draftery

Shipped
AI · Email

Email drafts that sound like you — trained on your writing style, not generic AI. Review, tweak, send; hours of inbox time back.

AI/MLEmailNext.js
Scribers — voice-to-text transcription for meetings, calls and notes
04
Shipped

Scribers

Shipped
AI · Voice

Meetings, calls, voice notes, uploads — any voice on any device, turned into clean structured text ready for AI agents and humans alike.

AI/MLTranscriptionNext.js
Mana Hipotēka — Latvian mortgage calculator with ALTUM and EURIBOR math
05
Shipped

Mana Hipotēka

Shipped
Consumer · Fintech

Latvia's mortgage calculator — monthly payment, ALTUM guarantee, EURIBOR stress tests and early-repayment math in one clean tool.

Next.jsFintechLatvia
VoiceMyFile — turn PDF, DOCX or text into natural-sounding audio
06
Shipped

VoiceMyFile

Shipped
AI · Audio

Turn any PDF, DOCX or pasted text into natural-sounding audio. No subscription traps — pay per file, listen in minutes.

AI/MLTTSNext.js
VoiceMyMail — newsletters and email turned into audio to listen to
07
Shipped

VoiceMyMail

Shipped
AI · Audio

Those newsletters you never read? Forward → listen → done. Your inbox as audio in sixty seconds.

AI/MLTTSEmail
AudiobookGen — EPUB to narrated audiobook with natural voices
08
Shipped

AudiobookGen

Shipped
AI · Audio

EPUB in, narrated audiobook out — six natural voices, MP3 download, minutes not months.

AI/MLTTSEPUB
DocuGlot — AI document translation web app that keeps formatting
09
Shipped

DocuGlot

Shipped
AI · Translation

AI document translation that keeps formatting perfect — 100+ languages, tables, headers and styling all intact.

AI/MLNext.jsPaddle
RedCurate — AI Reddit digests from tracked subreddit keywords
10
Shipped

RedCurate

Shipped
AI · Digest

AI Reddit digests. Track keywords across subreddits and get curated summaries in your inbox — no endless scrolling.

AI/MLReddit APIEmail
PaddlePush — real-time Paddle payment push alerts for iOS
11
Archived

PaddlePush

2025 · killed
iOS App

Real-time push for every Paddle payment event. Local encryption, Face ID, built for SaaS founders watching revenue. Killed it — shipped, learned, moved on.

iOSSwiftPaddle
Vārdu Tinderis
12
Shipped

Vārdu Tinderis

Shipped
Consumer

A Tinder for Latvian baby names — 5,660 names, swipe-to-match for parents-to-be.

Next.jsRealtimeMobile
RankHub — AI keyword research and SEO strategy dashboard
13
Shipped

RankHub

Shipped
AI · SEO

AI keyword engine — 500+ keywords in 60 seconds. Analyzes any site and returns a tailored SEO strategy, zero manual work.

AI/MLNext.jsScraping
Book Translator — AI book translation preserving EPUB and PDF layout
14
Shipped

Book Translator

Shipped
AI · Tool

Built to translate whole books for my mum — keeps EPUB & PDF formatting where normal services break.

Next.jsOpenAINode
MomTest AI — idea-validation tool based on The Mom Test
15
Shipped

MomTest AI

Shipped
AI · Tool

Helps founders and PMs validate ideas by asking the right questions — The Mom Test, automated.

Next.jsOpenAIReact
Daashy — unified analytics dashboard for multiple sites
16
Archived

Daashy

Archived
Analytics

A unified analytics dashboard consolidating metrics from many sites into one view. Killed — the dashboards live on elsewhere.

AnalyticsDataviz
Muuvio — HubSpot to Intercom contact migration tool
17
Archived

Muuvio

Archived
Migration

Moved contacts from HubSpot to Intercom without the pain. Shut down — but the name and the domain are about to be reborn as something new.

Next.jsReactNode
Overlyapp — self-serve augmented reality SaaS for e-commerce
18
Archived

Overlyapp

2021 — 2024
Founder

Self-serve AR SaaS for e-commerce. StartupWiseGuys grad, 60% US customers. Shut it down when traction never came — and learned to let go.

Next.jsReactAWSAR
Overly — the Baltics' first AR/VR studio for global brands
19
Exited

Overly — Agency

2013 — 2022
Founder & CEO

The Baltics' first AR-dedicated studio. Custom AR/VR/AI for brands worldwide. Scaled to €1.5M ARR and ~30 people, then exited.

ARVRAISensors

About — Ainārs Kļaviņš

// 03 — The long story short

I've built things that worked, things that didn't, and learned the most from letting go.

I taught myself to code and launched ventures while still in school. That itch became a decade in augmented and virtual reality — and after a stint in sales, marketing and even leading projects for NATO, I found my calling.

In 2013 I founded Overly, the Baltics' first AR-dedicated agency. Eight years, three near-bankruptcies and one full burnout later, I'd scaled it to €1.5M ARR and 30 people — then exited.

I bet the next chapter on Overlyapp, a self-serve AR SaaS. It didn't get traction, and I learned to let some things go. In 2024 I went back to first principles: learned full-stack coding, embraced building in public, and let AI turn ideas into shipped products overnight.

Today I'm VP of Product at Giraffe360 — hardware meets software, scaling fast — with a platform to experiment and disrupt. The rest of my hours go to indie tools, most of them built with AI.

2024 →
Giraffe360 — VP of Product
Hardware + software proptech at fast scale. The day job — and a platform to experiment.
2024
Went full-stack + AI
Let Overlyapp go, learned to ship code myself, embraced AI. 18+ indie tools since.
2021–24
Overlyapp — Founder
Self-serve AR SaaS for e-commerce. StartupWiseGuys grad, 60% US customers.
2013–22
Overly — Founder & CEO
First AR-dedicated company in the Baltics. €1.5M ARR, 30 people — exited.
…2013
Sales, marketing & NATO projects
The winding road that led to emerging tech.
What I bring / what I build with
Product LeadershipBusiness StrategyStartupsTeam LeadershipAR / VRAI / LLMsNext.jsReactTailwindNode.jsMongoDB
// 04 — Notes & essays

Field notes.

Read on Substack →

The monthly
build log.

Insights on building products, running teams and growing businesses — plus the honest lessons along the way.

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// 05 — Let's build something

Got an idea worth chasing?

hi@aina.rs
LinkedInX / TwitterGitHubSubstackEmail