AINĀRS KĻAVIŅŠ
@ainarsklavins

AinārsKļaviņš.

VP of Product at Giraffe360 by day. Vibe coding & AI by night.

Decade in AR / VR/€1.5M agency, exited/14+ shipped
See the workAsk my AI
Ainārs Kļaviņš — VP of Product at Giraffe360
VP Product · Giraffe360Ainārs, today
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Product Leadership/Vibe Coding/AI Early Adopter/AR & VR/
// 01 — Talk to the site

Don't read the
bio. Interrogate it.

I trained this site on my own story — every venture, failure, and 2am build. Ask it anything you'd ask me over coffee.

Real answers. No forms. Powered by Claude.

ainars.aipowered by claude
Hi, I'm Ainārs' site — trained on his story.

Ask me anything about his ventures, the agency he scaled to €1.5M, why he learned to code, or what he's building right now.

// 02 — Selected work

The archive.

A decade of AR/VR, one exited agency, one hard letting-go, and a growing stack of things I built just to see if I could.

Where I work

Giraffe360

VP of Product · 2024 →

Robotic cameras fused with software, rethinking how real estate is captured. Fast growth, hardware × software — and a platform to experiment and disrupt.

giraffe360.com →
My projects
Overly — Agency
01
Exited

Overly — Agency

2013 — 2022
Founder & CEO

The Baltics' first AR-dedicated studio. Custom AR/VR/AI for brands worldwide. Scaled to €1.5M ARR and ~30 people, then exited.

ARVRAISensors
Overlyapp
02
Archived

Overlyapp

2021 — 2024
Founder

Self-serve AR SaaS for e-commerce. StartupWiseGuys grad, 60% US customers. Shut it down when traction never came — and learned to let go.

Next.jsReactAWSAR
RankHub
03
Shipped

RankHub

Shipped
AI · SEO

AI keyword engine — 500+ keywords in 60 seconds. Analyzes any site and returns a tailored SEO strategy, zero manual work.

AI/MLNext.jsScraping
DocuGlot
04
Shipped

DocuGlot

Shipped
AI · Translation

AI document translation that keeps formatting perfect — 100+ languages, tables, headers and styling all intact.

AI/MLNext.jsPaddle
BumpNames
05
Shipped

BumpNames

Shipped
Consumer

A Tinder for baby names. Couples swipe 104,819 names and match on the ones they both love.

Next.jsRealtimeMobile
RedCurate
06
Shipped

RedCurate

Shipped
AI · Digest

AI Reddit digests. Track keywords across subreddits and get curated summaries in your inbox — no endless scrolling.

AI/MLReddit APIEmail
Book Translator
07
Shipped

Book Translator

Shipped
AI · Tool

Built to translate whole books for my mum — keeps EPUB & PDF formatting where normal services break.

Next.jsOpenAINode
MomTest AI
08
Shipped

MomTest AI

Shipped
AI · Tool

Helps founders and PMs validate ideas by asking the right questions — The Mom Test, automated.

Next.jsOpenAIReact
PaddlePush
09
Building

PaddlePush

Building
iOS App

Real-time push for every Paddle payment event. Local encryption, Face ID, built for SaaS founders watching revenue.

iOSSwiftPaddle
Vārdu Tinderis
10
Shipped

Vārdu Tinderis

Shipped
Consumer

The Latvian BumpNames — 5,660 Latvian baby names, swipe-to-match for parents-to-be.

Next.jsRealtimeMobile
RealtorsToolbox
11
Shipped

RealtorsToolbox

Shipped
Directory

The definitive directory of real-estate technology — from virtual staging to CRMs, all compared in one place.

Next.jsSEOCMS
Daashy
12
Archived

Daashy

Archived
Analytics

A unified analytics dashboard consolidating metrics from many sites into one view. Parked, not forgotten.

AnalyticsDataviz
Muuvio
13
Archived

Muuvio

Archived
Migration

Move contacts from HubSpot to Intercom without the pain. Built it for myself first, opened it up after.

Next.jsReactNode

About — Ainārs Kļaviņš

// 03 — The long story short

I've built things that worked, things that didn't, and learned the most from letting go.

I taught myself to code and launched ventures while still in school. That itch became a decade in augmented and virtual reality — and after a stint in sales, marketing and even leading projects for NATO, I found my calling.

In 2013 I founded Overly, the Baltics' first AR-dedicated agency. Eight years, three near-bankruptcies and one full burnout later, I'd scaled it to €1.5M ARR and 30 people — then exited.

I bet the next chapter on Overlyapp, a self-serve AR SaaS. It didn't get traction, and I learned to let some things go. In 2024 I went back to first principles: learned full-stack coding, embraced building in public, and let AI turn ideas into shipped products overnight.

Today I'm VP of Product at Giraffe360 — hardware meets software, scaling fast — with a platform to experiment and disrupt. The rest of my hours go to indie tools, most of them built with AI.

2024 →
Giraffe360 — VP of Product
Hardware + software proptech at fast scale. The day job — and a platform to experiment.
2024
Went full-stack + AI
Let Overlyapp go, learned to ship code myself, embraced AI. 14+ indie tools since.
2021–24
Overlyapp — Founder
Self-serve AR SaaS for e-commerce. StartupWiseGuys grad, 60% US customers.
2013–22
Overly — Founder & CEO
First AR-dedicated company in the Baltics. €1.5M ARR, 30 people — exited.
…2013
Sales, marketing & NATO projects
The winding road that led to emerging tech.
What I bring / what I build with
Product LeadershipBusiness StrategyStartupsTeam LeadershipAR / VRAI / LLMsNext.jsReactTailwindNode.jsMongoDB
// 04 — Notes & essays

Field notes.

Read on Substack →

The monthly
build log.

Insights on building products, running teams and growing businesses — plus the honest lessons along the way.

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// 05 — Let's build something

Got an idea worth chasing?

hi@aina.rs
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