VP of Product at Giraffe360 by day. Vibe coding & AI by night.

I trained this site on my own story — every venture, failure, and 2am build. Ask it anything you'd ask me over coffee.
Real answers. No forms. Powered by Claude.
Ask me anything about his ventures, the agency he scaled to €1.5M, why he learned to code, or what he's building right now.
A decade of AR/VR, one exited agency, one hard letting-go, and a growing stack of things I built just to see if I could.
Robotic cameras fused with software, rethinking how real estate is captured. Fast growth, hardware × software — and a platform to experiment and disrupt.
giraffe360.com →
The Baltics' first AR-dedicated studio. Custom AR/VR/AI for brands worldwide. Scaled to €1.5M ARR and ~30 people, then exited.

Self-serve AR SaaS for e-commerce. StartupWiseGuys grad, 60% US customers. Shut it down when traction never came — and learned to let go.

AI keyword engine — 500+ keywords in 60 seconds. Analyzes any site and returns a tailored SEO strategy, zero manual work.

AI document translation that keeps formatting perfect — 100+ languages, tables, headers and styling all intact.

A Tinder for baby names. Couples swipe 104,819 names and match on the ones they both love.

AI Reddit digests. Track keywords across subreddits and get curated summaries in your inbox — no endless scrolling.

Built to translate whole books for my mum — keeps EPUB & PDF formatting where normal services break.

Helps founders and PMs validate ideas by asking the right questions — The Mom Test, automated.

Real-time push for every Paddle payment event. Local encryption, Face ID, built for SaaS founders watching revenue.
The Latvian BumpNames — 5,660 Latvian baby names, swipe-to-match for parents-to-be.
The definitive directory of real-estate technology — from virtual staging to CRMs, all compared in one place.

A unified analytics dashboard consolidating metrics from many sites into one view. Parked, not forgotten.

Move contacts from HubSpot to Intercom without the pain. Built it for myself first, opened it up after.
I've built things that worked, things that didn't, and learned the most from letting go.
I taught myself to code and launched ventures while still in school. That itch became a decade in augmented and virtual reality — and after a stint in sales, marketing and even leading projects for NATO, I found my calling.
In 2013 I founded Overly, the Baltics' first AR-dedicated agency. Eight years, three near-bankruptcies and one full burnout later, I'd scaled it to €1.5M ARR and 30 people — then exited.
I bet the next chapter on Overlyapp, a self-serve AR SaaS. It didn't get traction, and I learned to let some things go. In 2024 I went back to first principles: learned full-stack coding, embraced building in public, and let AI turn ideas into shipped products overnight.
Today I'm VP of Product at Giraffe360 — hardware meets software, scaling fast — with a platform to experiment and disrupt. The rest of my hours go to indie tools, most of them built with AI.
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Insights on building products, running teams and growing businesses — plus the honest lessons along the way.